TAC - IT’s not just a bad look
Using your phone while driving is dangerous. It’s also deeply unflattering. So rather than appeal only to people’s sense of self-preservation, we also appealed to their vanity.
We shot the entire campaign from the phone’s point of view: low, close and extremely unforgiving. Every glance at the screen became a portrait of bad angles, double chins and worse decisions. If the danger doesn’t stop you, perhaps the front-facing camera will.
Client: TAC
Creative Agency: TABOO
Directors: Jordana Johnson & Charlie Ford / FJORD
Stills Photography: Charlie Ford
Production Company: Kewl Studios
