COMMBANK - EVERYDAY BANK ACCOUNTS
CommBank asked us to create four social spots that would grab the attention of a Gen Z audience and hold it. The brief was to break away from static, information-heavy style bank ads.
So we tapped into social first framing, put the camera on a robot arm and choreographed every move, reveal and transition, turning financial messages into fast, playful films built for the feed.
We shot four 15-second spots in a single day, each with a new script, story and completely different world. Four sets. Four films. One very busy robot.
Client: CommBank
Creative Agency: GHO Sydney
Directors: Jordana Johnson & Charlie Ford / FJORD
Producer: Jo McNulty-Clark
