BPAY - WE’re IN YOUR CORNER
With BPAY in your corner you can make money problems vanish in an instant.
We had 11 seconds to set up each problem, introduce the saviour, and then make said problem disappear. So we put a camera on a robot arm and timed every move to the millisecond, bringing dynamism to the spots while keeping them smooth and effortless. Just like BPAY.
We also had to convince a large dog to stay in a sink for multiple takes while a robot arm repeatedly moved around its face. Luckily Quiz was a real professional.
The campaign launched across cinema, BVOD, social, OOH, radio and digital audio, generating 46 million impressions and 9.7 million completed video views within its first few weeks.
Client: BPAY / Australian Payments Plus
Creative Agency: Five by Five Global
Director: Jordana Johnson / FJORD
Production Company: Infinity Squared
