SUPERLOOP - ADS AT RECORD SPEEDS
Created for the 2024 Olympic and Paralympic Games, Ads at Record Speeds transformed world records into advertising runtimes.
We directed 5 x TVCs and 6 x social films, each precisely timed to the hundredth of a second, from 6.24 seconds for speed climbing to two hours and 35 seconds for the men’s marathon (yes we made an ad that went for 2 hours and 35 seconds)...
Featuring Australian comedians Broden Kelly and Madeleine Stewart, the campaign launched across TV, BVOD, social and YouTube, matching each film with its corresponding sporting event.
The campaign reached 8.2 million people across TV and BVOD, generated more than 24.7 million online and social impressions, and achieved a 39% increase in awareness among Superloop’s core audience. It was awarded a Silver Lotus at ADFEST and Bronze at Spikes Asia.
Client: Superloop
Creative Agency: Leo Burnett Australia
Directors: Jordana Johnson & Charlie Ford / FJORD
Production Company: Haven’t You Done Well Productions
Watch our Marathon video below, some say its better viewing than Oppenheimer. The comments section claims we used loops, but we would never cheat like that, not for the Olympics.
