MOUNTAIN DEW
Mountain Dew doesn’t do subtle in their flavours, their content or their wipeouts.
To launch Mountain Dew’s new watermelon flavour, Major Melon, we created Mayhem Mountain—an unhinged game show world inspired by the chaos of Wipeout, Takeshi’s Castle and the internet’s finest fail compilations.
Starring comedian Dom Littrich (The Inspired Unemployed), the campaign sent contestants down a slippery, neon-pink runway scattered with watermelons, then challenged them to stay upright. Most didn’t. The result was loud, fast and completely ridiculous. In other words, very Mountain Dew.
Created as a social-first campaign for Gen Z, Mayhem Mountain rolled out across TikTok, Snapchat, Meta and YouTube.
Client: Mountain Dew / PepsiCo
Creative Agency: VaynerMedia Australia
Directors: FJORD
Production Company: Infinity Squared
