ADOBE - DJ HERO
How do you become a DJ? Watch and find out.
Adobe wanted to get students excited about Creative Cloud without making something that felt like an ad. So we developed the concept, wrote the scripts and directed How to Be an Influencer—a five-part branded mockumentary designed to entertain first and educate second.
Starring Aaron Chen and Ell Foreman alongside an ensemble of emerging comedic talent, the series followed five wildly self-assured characters attempting to become social-media influencers. We wove Adobe’s creative tools into the comedy, showing students what they could make without interrupting the fun.
The series became Adobe’s highest-performing student campaign at the time, generating millions of views and strong engagement across social. Originally created for APAC, its success saw the campaign rolled out across the US and European markets.
Client: Adobe
Agency: For The People
Concept: Jordana Johnson / FJORD
Writers: Jordana Johnson, Claire Bracken & Nicholas Carolan
Director: Jordana Johnson / FJORD and Casey Anning
Production Company: FJORD and We Know Video
